Optima, Benchpoint ™'s Intelligent Measurement Tool

Social Networking

Please answer the questions below. Your answers are anonymous.

Is social networking just a flash in the pan indulged in by the under 30s or is it a serious communication platform which is here to stay?

Yes, it’s just a flash in the pan

No, it’s here to stay

Don’t know

Is ‘Twittering’ (communicating on the Twitter website using 140 characters or fewer) the ‘most moronic form of communication ever’ or is it actually a fun and powerful new forum?

Yes, it’s truly moronic

No, it really is a powerful new forum

Don’t know

Does blogging provide an effective new medium to communicate to a wider audience or is it just a way of shouting into the ether?

Yes, it’s an effective new medium to communicate with a wider audience

No, it is just a way of shouting into the ether

Don’t know

Does having a profile on social networking sites help you develop contacts and win new business or is it just a waste of time?

Yes, social networking can help me develop contacts and win new business

No, it is just a waste of time

Don’t know

Can having a profile on social networking sites actually improve your work and career prospects or is it actually likely to put this at risk?

Yes, it can improve my work and career prospects

No, it can put this at risk

Don’t know

Which social networking sites do you use and how well do you rate them?
(Please mark between 1 – 5 with 1 = not very good and 5 = very good
Use N/A if you do not use a site)

Rating
Poor . . . . . . . . . . . . . . . Very good
1	2	3	4	5	N/A

Facebook

Twitter

Plaxo

Flickr

My space

Other

If you said OTHER, please specify

Finally, please help us with some general questions about you so we can analyse the results sensibly

Are you?

Your age group

Your occupational status

The sector in which you work

Where you live

if you would like to receive a copy of the results, please give us your email address

Please make sure you answer all the questions in order to go to the next page. Unanswered questions turn red.